For many years traditional marketing (radio, television, billboards, among others) has been used to advertise the products and services of different companies around the world.
However, today there is a modern and improved version known as digital marketing.
The main difference is that digital marketing can be done in a segmented way and therefore you can target only the market sector you are interested in.
In this way, you will be able to get closer to your potential customers and you will be able to meet their expectations of consuming goods and services more effectively.
Moreover, many of these tools are online, and considering that many people spend many hours online, this means that it will be easier to create a successful marketing strategy. However, it is good to hire a digital marketing outsourcing company to do this work for you. That will help you focus on your business, production, and manage other resources.
Digital marketing strategy.
The digital marketing strategy consists of a series of tools that, used correctly, can be very effective in attracting customers, getting useful information, getting subscribers for email campaigns, and many other data that will help us improve our results.
With this digital marketing strategy, not only will we get all this valuable information, but we will also be able to interact face-to-face with our customers, knowing first-hand how satisfied they are with our product or service.
This will allow your business to grow and last. Of course, as long as you align your strategy with your business goals.
The most important tools of digital marketing
Before knowing how to exploit it, it is necessary to know which tools we have at our disposal. Next, we will describe each of them.
Marketing via email
This was one of the first tools to be used in digital marketing.
As you are no doubt aware, email allows us to have a more direct relationship with customers and potential customers, which opens up a huge window of opportunity both to learn more about them and to send them relevant offers and articles.
Of course, not everything is that easy. One of the biggest problems with email marketing is that if you don't do it right, you can get stuck in the spam folder.
The good news is that there are many techniques to prevent this from happening and you can take advantage of this tool.
In summary, email marketing allows us to reach out to potential customers and provide them with valuable content to educate and nurture them, which will not only close sales but also strengthen our relationship with them.
Content marketing and web positioning
By "Content Marketing" we mean the creation of quality content on an ongoing basis to add value to a target group.
What we need is for them to get to know our website, find what they are looking for, and receive increasingly valuable content. This will make them become customers and come back again and again. Also, if we can really meet your needs, we will make sure they recommend us.
Content marketing, as the name suggests, is based on creating high-quality content that makes our potential customers come to us because they want to, not because we insist.
It achieves this largely through a series of techniques called SEO (Search Engine Optimisation), which help us to get on the first page of search engines.
As you can imagine, being on the first page of an online search engine is very important, as it is the only way to ensure that you are among the customer's first options.
In addition to SEO, we also have SEM (Search Engine Marketing), which is a method that allows us to speed up the ranking process a bit through paid ads.
All this helps Content Marketing achieve its mission. Keep in mind that this tool takes time to deliver results, but it is well worth it!
Marketing in social networks or social media
By Social Media or Social Media Marketing, we refer to marketing done on any of the social platforms we have access to today.
Of these platforms, which are commonly referred to as social networks, the best known and most widely used is Facebook, so if you want to get the most out of this tool, Facebook marketing is the place to start.
Having said that, there are also many other social networks such as: Youtube, Instagram, Twitter, and Linkedin which, depending on the product or service you want to offer, can be great options for you.
Ideally, you should try them all and see which one gives you the best results. After all, digital marketing relies heavily on experimentation, studying the results and choosing the most effective practices.
In short, it is a very useful tool to generate content, find new customers, advertise and bring more visitors to your website.
As you can imagine, e-commerce is a tool that allows your visitors to make purchases directly on the page.
This type of commerce has been popularized by platforms such as eBay and Amazon and has expanded over the years to such an extent that most companies with an Internet presence have adopted it in one way or another.
There are more and more mechanisms to facilitate this, such as credit and debit cards and other online payment forms like PayPal.
Offering the customer the opportunity to make the purchase in the moment is invaluable and will greatly facilitate your work and will surely result in a significant increase in profits.